Digital Marketing & Analytics Strategist - Mom & Baby Administrative & Office Jobs - Asheville, NC at Geebo

Digital Marketing & Analytics Strategist - Mom & Baby

Asheville, NC Asheville, NC Full-time Full-time Estimated:
$76.
6K - $96.
9K a year Estimated:
$76.
6K - $96.
9K a year 8 days ago 8 days ago 8 days ago Aeroflow Healthcare - Digital Marketing & Analytics Strategist - Mom & Baby Remote Opportunity Aeroflow Healthcare is taking the home health products and equipment industry by storm.
We've created a better way of doing business that prioritizes our customers, our community, and our coworkers.
The Opportunity The Digital Marketing & Analytics Strategist for the Mom & Baby division is a pivotal role within our industry-leading advertising team.
You will be responsible for developing and managing high performing digital advertising campaigns and accounts for the Mom & Baby division.
This role will report directly to the Mom & Baby Senior Performance Marketing & Analytics Manager.
The Mom and Baby division includes the Aeroflow Breastpumps brand which specializes in helping pregnant and nursing mothers receive maternity and postpartum recovery items through their insurance.
We offer a large selection of medical devices that provide comfort and support for every stage of your motherhood journey - from belly bands and compression socks to breast pumps, c-section bandages, and more.
At Aeroflow Breastpumps, our mission is to improve health outcomes for new and expectant mothers throughout their pregnancy, postpartum recovery, and breastfeeding journey by making it easy to receive the very best medical equipment and supplies for each unique stage of motherhood.
Your Primary Responsibilities We are currently seeking a Digital Marketing & Analytics Strategist.
Digital Marketing & Analytics Strategist is typically responsible for identifying market trends, providing actionable analysis, and maintaining reporting.
In order to maintain and track our upward trajectory, you will be expected to contribute to projections/forecasts, launch new media and prioritize deadlines while managing various projects simultaneously.
Your capacity to communicate directly with developers, stakeholders, and fellow marketing personnel will be key to your success in this position.
Staying ahead of industry trends and quickly assimilating emerging technologies is fundamental to Aeroflow's progress, and as our Digital Advertising & Analytics Strategist you will play a vital role in facilitating the organization's continued prosperity in a swiftly changing market.
Overseeing & collaborating on executing paid media strategies with agencies, covering platforms like Google, Microsoft, FB/IG, TikTok, and YouTube.
Managing affiliates/partners, devising strategies, and handling invoicing.
Delivering trend analyses and insights across select paid media channels.
Supporting digital marketing initiatives using essential tools, including Aeroflow's CMS, Agency Platforms, and in-house data.
Investigating data & strategies to uncover fresh opportunities.
Skills for Success Evaluating web/source traffic data and proposing measures to enhance paid media performance, Tracking and anticipating trends in paid media performance.
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Staying attuned to our audience's inclinations and actively proposing innovative campaign ideas.
Setting the gold standard in digital marketing and keeping pace with the evolving digital technology landscape.
Required Qualifications BA in Marketing, Business, or Related Field 5
Years of Demonstrated Marketing & Advertising Experience High Level of Organization and Attention to Detail Strong Digital Marketing and Advertising Background Strong Understanding of Data Analytics and Reporting Ability to Collaborate with Team Members Excellent Communication and Time Management Ability to Identify and Track Market Trends What we look for The ideal candidate is adaptable, learns new tools and technology rapidly, has at least 5 years experience in digital advertising and data analysis, and is comfortable in a fast paced environment where they will manage several accounts as well as personally complete tasks.
This person also exhibits the characteristics of approachability and openness in resolving issues, is able to pivot quickly, has strong written and verbal communication skills, and is comfortable presenting to stakeholders across all levels of the organization.
This position primarily focuses on data evaluation, assessing various business metrics to determine organizational performance and financial growth.
Proficiency in detailed data analysis is crucial.
The ideal candidate should be adept at pinpointing opportunities within our target demographic and across our digital marketing initiatives.
What Aeroflow Offers We offer a competitive compensation package, medical, dental, vision, 401(k) plan, paid time off, (X) paid holidays, and a range of programs/benefits designed to support your physical, financial, and emotional wellbeing.
Plus, we offer:
Competitive Salary Health, Dental, and Vision Insurance Company Contributed 401K Generous Maternity/Paternity Leave Optional Life Insurance Vacation, Sick, & PTO Starting Day 1 Corporate Leadership Training Great Place to Work Award Winner If this opportunity appeals to you, and you are able to demonstrate that you meet the minimum required criteria for the position, please contact us as soon as possible.
Apply Now.
Estimated Salary: $20 to $28 per hour based on qualifications.

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